The latest from C.J. Hayden:
“What’s wrong with my marketing?” That’s a question I often hear from clients, students, and readers. It’s a useful query, as there frequently are areas where you could do better at marketing and sales. But while the question “what’s wrong” can uncover your marketing problems, it doesn’t always suggest answers. You may need to ask what you’re doing right.
1. Where did your last few clients come from?
2. How have you gotten your best clients?
3. Where do you get the strongest response from your marketing messages?
4. What marketing activities feel most comfortable and natural to you?
Full article with details here.
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