C.J. Hayden: Don’t Do What I Do

C.J. Hayden writes solidly about practice building (and business building in general). A new article warns against trying to emulate practice and marketing gurus in your efforts. Top five things to avoid:

1. Relying on email and website traffic alone to promote your business.

2. Counting on your reputation and personal charisma to convince people to do business with you.

3. Promoting your own free workshops or teleclasses instead of guest speaking for others.

4. Spending unbudgeted amounts on promotional opportunities.

5. Maintaining multiple websites, ezines, blogs, or social networking identities with different themes.

Details on her site.