In a new article on her site, practice consultant Lynn Grodzki asks you to draw a three-circle Venn diagram of your practice to find the “sweet spot” where you should be focusing your practice-building energy.
Circle A is the soul of your practice: Inside this circle, list those services that you’re passionate about offering.
Circle B contains your brand: Inside this circle, list the aspects of your practice that connote your expertise, reputation and excellence.
Circle C is your economic engine: Inside this circle, list the services or products that are consistently profitable and generative.
The point where the three circles intercept — where passion, brand and profitability overlap, will become the new strategic focus of your business.
The complete article is here.
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