Book Launch: Marketing for the Mental Health Professional, by David P. Diana

David P. Diana (interviewed in WTCI here) has just released a new book, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners.  For you, the WTCI reader, here are a couple samples:  Below, the preface, and attached, an excerpt–the book’s first seven pages.

Preface

When we are no longer able to change a situation, we are challenged to change ourselves.
— Viktor E. Frankl (1984)

A career in mental health is rewarding and challenging, inspiring and at times discouraging, open and yet surprisingly restrictive. These dichotomies define the core of a life spent in service of the psychological and emotional well-being of others.

Since I began my mental health career in 1994 I’ve heard much talk about the sacrifices one makes when choosing the life of a behavioral health care provider. It is a noble endeavor indeed! However, this book is not about burdens and sacrifice. It’s about innovation, opportunity, and abundance. It is also about change and about breaking free in a profession where few see how this can possibly be done.

This book honors the caretaker in you while giving equal importance to your own well-being. A career in the behavioral sciences offers a vast reservoir of opportunity, more so than at any other time in our profession’s history. But those opportunities are sometimes diffi cult to see and hear. This book is about those untapped opportunities.

The history of our profession reveals a discipline that, since its inception, has challenged the status quo in pursuit of truth and understanding. Innovation, curiosity, a sense of wonder and growth were all bedrock principles.

But what are we to make of the mental health profession today? Are we living those bedrock principles? Are they available to us?

The material presented here will teach you how to combine your understanding of human behavior with innovative business ideas, thereby giving you the best of both worlds: fi nancial success and the ability to do what you love.

Learn from the disciplines of sales, marketing, and business development, and you will bring about new levels of success no matter what your interests or what role you choose to play in the field.

The new rules in today ’ s economy are important not only for big business but for professionals in all walks of life including behavioral health care.

In a dynamic world, we know all too well that change is a constant. The question is never about deciding whether to change. The question is about what kind of change is needed.

I am taking you on a journey into new opportunity within the profession. It’s a story about you. It ’ s a story about the possibilities available to you.

And it is well worth the effort.

Purchase Marketing for the Mental Health Professional at the WTCI Bookstore.  Find David P. Diana online at davidpdiana.com.