At davidmihm.com, an incredibly exhaustive and up-to-date survey of what works for and against you as you try to improve your local search results (those red balloons on Google). Some of it’s common sense, some of it’s very technical, all of it is potentially helpful.
Participants were asked to rate the importance of 69 criteria with respect to their influence on rankings in the Google, Bing and Yahoo Local “Universal” search algorithms (those that drive the 7-pack, 3-pack, and authoritative onebox search results; NOT the standard organic algorithms).
Results on the site.
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