Inbox item from Dr. Susan Giurleo of BizSavvyTherapist.com:
I think lots of helping professionals are wary of marketing because they are unsure if it can be done ethically. No one wants to manipulate or push their services onto anyone.But this fear of being too “sales-y” stops us from sharing valuable information that can help our clients and grow our practices at the same time.I know from experience that marekting CAN be done ethically, in a way that helps people learn about how we can help them improve their lives, with no sales pitch at all.On Thursday, October 22 Friday, October 23 at 12:00PM Eastern, I will host a free call on “Ethical Service Marketing: 5 Ways Caring People Can Market a Private Practice.”I hope you will join me as I share the 5 ways I successfully market my practice, that allows it to grow authentically.
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