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10 Ways to Market Your Private Practice Today
By Biz Savvy Therapist‘s Dr. Susan Giurleo (reprinted with permission):
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Google Business Center
Free promotion here: the Google Local Business Center.
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Marketing Magic
If/once you’re listed on Psychology Today, something to take a look at: forums there do a fairly brisk business in therapists voicing complaints-ideas-solutions re private practice. The marketing magic section may be of special interest to private practice newbies.
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Google for Therapists
Once you’re online, nice to have people actually show up at your site. Peter Hannah, a Seattle therapist, helps people out with this: http://www.yourgoogleguy.com/
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Your Therapy Website
Next up: web presence. I’ve heard from long-time therapists that somewhere between most and all of their referrals come from the web. Not from clients referring clients, but from the web–strangers clicking to get help. What I did: Built a website. Got a Psychology Today profile up. What you can do (or I can do…
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Outgoing Message
Today, my cell phone became my work phone. Meaning, I changed the outgoing message. Now it’s client-call friendly. I’ve heard this done different ways. What I ended up with: “Hi, you’ve reached the office of [me]. Please leave a message and I’ll get back to you within one business day. If this is an emergency,…
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Therapy Business Cards – Where to Order
Lots of companies want your business card business. I’ve had a couple of them recommended: designyourowncard.com and vistaprint.com. Google will have still other ideas. It’s not unfun picking out colors, fonts, etc. Then they run you through a lot of optional extras (I passed on all). Then you get your price–next to nothing! Then you…
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Therapy Business Cards – What’s Allowed
Next stop, the card. What to include? How to design? Where to purchase? First up, gotta get the rules straight. Figuring out what your state board allows and forbids takes some poking around. Here, some potentially helpful links
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Found an Office
Took look longer than I thought, but got done. A former professor is renting out her space to me. It’s very much her space–the teddy bear, the religious figurines–but it’s space. Am glad. Next up, website, business cards. Will post on it all.
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Conference Call: Ethical Service Marketing
Inbox item from Dr. Susan Giurleo of BizSavvyTherapist.com: I think lots of helping professionals are wary of marketing because they are unsure if it can be done ethically. No one wants to manipulate or push their services onto anyone. But this fear of being too “sales-y” stops us from sharing valuable information that can help…
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